Novelis formed a new partnership with Meadow, a packaging tech company based in Stockholm, Sweden, under which Novelis will become part of the packaging technology provider’s network of supply chain partners for aluminum. This collaboration emphasizes both companies’ commitment to expanding the circular properties of aluminum into the consumer-packaged goods market.
“We are proud to work with Meadow to deliver a sustainable packaging option for consumer household products across the globe,” said Greg Schlicht, senior vice president and chief commercial officer, Novelis. “Meadow’s focus on reducing waste and improving circularity aligns perfectly with our vision to advance aluminum as the material of choice with circular solutions. Together, we are developing innovative products to create a more circular and sustainable future.”
Novelis is the world’s largest recycler of aluminum and a leading provider of flat-rolled aluminum products, operating in nine countries throughout North America, South America, Europe, and Asia with 31 manufacturing facilities. The company recycles approximately 2.3 million metric tons of aluminum scrap annually, including 84 billion used beverage cans, making it a critical player in the global transition to a circular economy.
Founded in 2020, Meadow aims to address the waste crisis by optimizing existing refill packaging solutions, as well as improving supply chains, recycling infrastructure, and consumer behavior. “By repurposing the aluminum beverage can, we invented a flexible solution that works across industry sectors,” the company notes. “From personal care to beauty, from home care to food – and further.”
Meadow has committed to further collaboration with Novelis on a number of innovation and commercial initiatives as part of their strategic partnership. The agreement supports the mutual goal of increasing recycled material used in the production of Meadow’s aluminum pre-fill solution — the MEADOW KAPSUL™ — creating a circular, more sustainable product for the global consumer packaging market. Novelis joins Ball Corporation, DRT Holdings, and C-CARE as another industry leading partner in Meadow’s supply chain, reinforcing Meadow’s ability to deliver its aluminum prefill solution at scale through a robust and trusted industrial ecosystem.
“Working with Novelis marks another exciting milestone for Meadow; as a world leader in aluminum recycling and rolling, Novelis brings not only deep industrial expertise, but the scale and reliability needed to support our continued commercial growth,” said Victor Ljungberg, CEO and co-founder of Meadow. “Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.”