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New Partnership Offers Refractory Support in Europe

The Plibrico Company and the Pli Group Europe GmbH have partnered to supply monolithic refractory materials and services in Europe. This collaboration between manufacturer and distributor allows more than ten European countries access to Plibrico made refractory materials and services.

“Adding Pli Group Europe GmbH to our ranks of PliPartners allows Plibrico to reinforce its expertise, enhance its service offering and strengthen the value chain offered to customers throughout Europe,” said Brad Taylor, president and CEO of the Plibrico Company. “Pli Group Europe GmbH has over four decades of experience and has assembled a first-class team that is committed to delivering great service to its customers. We look forward to working together to deliver quality refractory materials and services to Europe’s key Industrial Markets.”

Under the new alliance, Pli Group will provide full-service distribution of Plibrico’s Plico® brand refractories in Austria, France, Germany, Switzerland, Italy, Hungary, Czech Republic, Slovakia, Slovenia, Croatia, Serbia, and Bulgaria, effective immediately. Pli Group has a local presence in Europe, which will garner Plibrico the growth needed to expand it’s market.

Pli Group is currently experiencing strong momentum as a result of continued investment in the region. Its recently opened office in Vienna, Austria, will serve as its hub for Central Europe, and strengthen ties with local customers. The company will continue recruiting additional technical representatives to accelerate growth and further enhance its engineering, installation and maintenance services.

“We were looking for a refractory supplier with a strong, long-standing reputation for excellence and innovation, a broad product portfolio across industries, and a proven track record of supporting its distribution network,” said Oleg Bobrov, president of Pli Group Europe GmbH. “Plibrico fit our criteria in every respect. Our team is excited by the opportunity to work with Plibrico to provide a broad range of superior products to our European customers.”

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