Photo: Novelis expanded recycling operations in Osewgo, New York.
In the five years since Novelis launched its sustainability program, the company has aggressively invested in expanding its recycling infrastructure. The program launched in 2011 set forward a company wide commitment to achieve 80% recycled content in its products by 2020, which would remove 10 million tonnes of greenhouse gases (GHGs) annually from the aluminum product value chain.
The company has invested more than $500 million expanding and enhancing its global recycling operations since 2011, with eight of its 11 recycling operations having been either newly constructed or expanded. Light Metal Age provides an overview of these operations in “Novelis Continues to Pursue Global Recycling Content Target,” an article published in its August 2015 issue.
In this video, Novelis provides an overview of why recycling aluminum is important to the world and society, and how the company is recycling to reduce their environmental impact and contribute to the circular economy. An explanation of what the circular economy is and an overview of Novelis’ transition away from the linear value chain toward its 80% recycled content target, the global growth of its recycling network, and the importance of research and technology is presented.