Rolls-Royce launched its Cullinan model, an aluminum-bodied SUV designed to provide the classic “magic carpet” ride expected from Rolls-Royce vehicles. According to the company, it is the most technologically advanced, purpose-built, luxury SUV in the world.
The Cullinan is the second model to use the company’s proprietary all-aluminum structure (the first being the new Phantom), which has been dubbed the “Architecture of Luxury.” This architecture was designed from the ground up to be scalable to the size and weight requirements of all future Rolls-Royce models, including those with different propulsion, traction, and control systems. Therefore, the engineering team behind Cullinan was able to adjust the component parts of the base aluminum architecture to suit the design template of the high-bodied SUV thanks to its innate adaptability. The design also delivers a completely new feature never seen before on a series production Rolls-Royce – a tailgate. The aluminum sub-structure delivers excellent car body stiffness for best-in-class functional performance on rough terrain, while offering light weight and better ride comfort.
“From the very beginning the design team treated this brand new Rolls-Royce as a unique, high bodied car,” said Giles Taylor, director of Design, Rolls-Royce Motor Cars. “With global customer expectations in mind, our aim was two-fold — realize a presence to match the magnificent capability of Cullinan, whilst setting sector defining standards for luxury and elegance. We know that many of our luxury patrons pursue sports or leisure hobbies that require precisely this type of go anywhere vehicle — Cullinan’s design gesture had to possess an immediate sense of effortless accomplishment.”