The Power of Aluminium is an initiative to raise the awareness and understanding of designers regarding the benefits and possibilities of design using extruded aluminum sections. The competition is sponsored by the Aluminium Extruders Association and managed by the Aluminium Federation (ALFED).
All U.K. universities are encouraged to participate in the Power of Aluminium program. In addition to a design competition, the program offers industrial visits, guest lectures, and a technical helpline, allowing students to develop a detailed understanding of aluminum and its properties. The program attracts students from the automotive, architectural, and product design fields.
The Power of Aluminium Extrusion in Design competition looks for any new design or product in which the use of aluminum extrusions forms an integral part. The versatility and key characteristics of aluminum offer plenty of scope for the students. In recent years the winners have designed a modular track shelving system (see photo) and novel LED lighting.
The Extrusion in Design competition is open to students or recent graduates whose design was initiated as a student. For designs from a project team, entries are welcome from any member of the project team, provided they have the support of the majority of the team and can show ownership of the work submitted. The individual that submits the entry will be the organiser’s point of contact, and, if successful, will receive the award.
The main criteria to be taken into account in the assessment of entries are:
- Novel design based on use of extrusion
- Elegance or simplicity in re-designing a product by incorporating extrusions
- Technical viability
- Commercial viability
Closing Date for entries April 21, 2014.
For more information, visit the Power of Aluminium website.