By Andrew Halonen, Mayflower Consulting LLC. Every business owner would like to have a better understanding of their customer to be sure they are meeting customer needs and are remaining competitive. So, how do they get this insight and feedback? The process is referred to as the voice of the customer (VOC). While this sounds […]
By Lynn Brown, Contributing Editor. In order for automotive OEMs and Tier suppliers to develop aluminum applications for cars and trucks, they need to understand the capabilities of existing designs, whether sheet, extrusions, or castings, etc. Analyzing the use of aluminum in existing production vehicles to see how they compare is one way for a […]
