By Andrew Halonen, Mayflower Consulting LLC. Every business owner would like to have a better understanding of their customer to be sure they are meeting customer needs and are remaining competitive. So, how do they get this insight and feedback? The process is referred to as the voice of the customer (VOC). While this sounds […]
Cover Introduced by Morgan Motor Company, the Midsummer is a new, open-toped roadster. The vehicle is built on the automaker’s CX-Generation bonded aluminum chassis and features hand-formed aluminum body panels and wood details (see page 50). Although a limited-run vehicle, the Midsummer is nevertheless evocative of the innovative ways automakers can utilize aluminum to reduce […]
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Cover Aluminum profiles made with Hydro CIRCAL 100R that were used in furniture and interior design projects for Milan Design Week 2024. Learn more about CIRCAL 100R on page 30 and more about the cover on page 84. (Photo: Einar Aslaksen, Hydro.) Articles Supporting Extruders in Navigating the Environmental Landscape: AEC Develops a New Member […]
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Cover The Inspire 2.0 design tool developed by ALMAG Aluminum in Canada incorporates six unique profiles to showcase the broad capabilities of aluminum extrusion and available secondary processes. The aim is to support designers and engineers and encourage the development of new ideas that are producible and ready to evolve into finished products. See article […]
The ET Foundation, the educational and scientific organization devoted to promoting and advancing aluminum extrusion processes and technologies, and the Aluminum Extruders Council (AEC), released the Call for Entries for the 2024 International Aluminum Extrusion Design Competition. The Aluminum Extrusion Design Competition aims to promote the understanding and use of extruded aluminum profiles, highlight innovations, […]
