“Together with exhibitors and partners, we had long hoped to be able to get the industry back on track for October. Unfortunately, this hope has not been fulfilled,” said Michael Freter, managing director of Reed Exhibitions Deutschland GmbH. “In collaboration with everyone, we have agreed that by postponing ALUMINIUM to 2021, we can offer the industry the best customer benefits and the best conditions for a successful event at that time.”
The aluminum industry as well as international supply chains have been hit hard by the pandemic and the lockdown. According to the German aluminum association Gesamtverband der Aluminiumindustrie (GDA), demand for aluminum has fallen, particularly in key applications such as automotive and aviation. New and existing orders have fallen sharply and, in some cases, have come to a complete standstill.
“The decision to move ALUMINIUM to May next year is, in our view, absolutely the right one. The markets for aluminum have collapsed on a broad front. I do not yet see any recovery at present,” said Marius Baader, managing director of the GDA. “Our industry is currently focused on securing business and employment. Our materials and products are the solutions to the challenges of the present and the future. Sustainable mobility, energy-efficient buildings, and closed loop — we offer all of this. Nevertheless, at the moment the focus is on stabilizing the economy.”
Dr. Gerd Goetz, director general of European Aluminium, also agreed with the decision. “Our main focus is currently on sustainable economic measures to overcome the crisis by the EU and its member states,” he said. “The aluminum industry can play a key role in the realization of a green European action plan. Therefore, ALUMINIUM is important for us — especially next year, when the situation in the application industries will hopefully have eased again.”